Our Opportunity

COVID-19 brought on an extraordinary public health crisis with devastating economic consequences. It simultaneously magnified long standing racial disparities, and accelerated our nation’s collective awareness of racial injustice and inequity.

This time of social and economic reckoning has upended many of the talent management systems and norms we know, and in doing so has created a monumental opportunity for positive change. Now is the time for visionary corporate leaders to reimagine and rebuild corporate talent practices in a way that emphasizes equity, puts people at the center of business strategy, and creates widespread economic mobility, particularly for those who have been disproportionately negatively impacted by the effects of COVID-19—people who are more likely to be Black and Latinx and possibly living in poverty.

JFF established Recover Stronger to respond to this unprecedented moment. Recover Stronger is mobilizing Impact Employers to help our country rebound, rebuild, and thrive following this time of crisis.

It will spur awareness and engagement through a shared commitment to prioritizing people-centered practices, giving companies resources and a community of support to help them take action.

Corporate Coalition

Our Recover Stronger Corporate Coalition is leading the way by adopting and implementing sustainable talent practices that increase career opportunity and mobility for their people. Recover Stronger aims to recognize and reward the sustained efforts of our Corporate Coalition companies while simultaneously growing the percentage of companies actively working to become Impact Employers and Coalition members during the recovery period and beyond.