The Studio at JFF

Stories that change minds. Narratives that
drive impact.
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The Studio at JFF is the first impact-driven brand studio dedicated to telling real stories about the future of education, work, and economic mobility in America. Powered by JFF’s national network, research insights, and the award-winning legacy of WorkingNation, we help mission-driven organizations reach their key audiences for opportunity, policy, best practices, and funding.

If you imagine a future where every worker can thrive—your story belongs here.

 

“We were thrilled with our collaboration with The Studio at JFF — they captured our story beautifully, and the video is already driving engagement across our channels. We’ve shared it on social, added it to our website, and will feature it in upcoming outreach. 

The process was seamless, creative, and perfectly aligned with our mission. We couldn’t be happier with the partnership and look forward to continuing to tell CMC’s story together.”

-Colorado Mountain College

Liz Qualman, Ed.D. Director of Teacher Education
Brian Barker, Director of Marketing & Media Relations

Challenges—and Opportunities

You know that America’s workforce is at a critical inflection point. Rising economic uncertainty leaves millions underemployed, facing joblessness, and struggling to make ends meet. Limited access to education, training, and awareness of alternative pathways to quality jobs prevents countless people from reaching their full potential.

Organizations like yours are facing this challenge head-on. But spreading the word about your impact takes valuable time and resources.

Your Work, In Your Words

Stories shape public perception, influence policy, drive investment, and inspire action. The Studio at JFF ensures the best ideas and most effective strategies reach the people who can accelerate them, combining national reach, editorial and creative expertise, AI-enhanced production, and decades of workforce and education experience.

The Studio at JFF Offers:

Strategic storytelling campaigns: Multi-format campaigns, narrative strategy, and messaging that bring your mission, ideas, and impact to life.
Short-form and series video production: Documentary-style features, short-form social content, and field stories produced with award-winning partners.
Editorial and point-of-view development: Thought leadership, long-form articles, and issue briefs designed to engage key audiences and decision-makers.
AI-enabled content creation: Cutting-edge AI video and digital content solutions that expand capacity, reduce cost, and protect creative integrity.
Amplification and distribution: Delivering your story to the right audiences via organic publishing, paid strategies, earned media, and cross-platform distribution through JFF and WorkingNation channels.
Events and executive visibility: Conference features and integrated storytelling for major national moments.

Built on Powerful Partnerships

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Nonprofits

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EdTech and workforce tech startups

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Employers and industry associations

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State and regional systems

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Training and education innovators

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Philanthropic organizations

If your work advances economic mobility or the future of work, we’re here to amplify it.

Our Work

Quality Jobs

A national campaign to elevate urgency around American workers’ lack of access to quality jobs, this campaign is a strategic partnership with Gallup, the Families & Workers Fund, and the W.E. Upjohn Institute to build and test an equity-centered narrative.

Following a comprehensive research initiative, which included a national scan, employer focus groups, and stakeholder engagement, the campaign content was launched with worker stories, data-driven visuals, and messaging that linked personal experiences to economic impact. Distribution across earned, paid, organic, and partner channels, including CNN, Fast Company, Business Insider, and a national PSA.

Impact and Results: Billions of impressions, 240% increase in share of voice, thousands of downloads, broad cross-sector reach.

Award Recognition: PR News finalist, multiple Shorty Impact and Anthem Award nominations.

Colorado Mountain College

Colorado Mountain College (CMC) sought to strengthen its institutional narrative and highlight its groundbreaking work reimagining teacher education, apprenticeships, and apprenticeship pathways across 11 campuses. Facing tight timelines and dispersed audiences ahead of a key board meeting, CMC partnered with The Studio at JFF to produce high-quality, audience-aligned storytelling content that could elevate visibility with funders, school districts, and statewide stakeholders.

JFF’s Studio created a cohesive suite of storytelling assets—including a 2–3 minute anchor video, tailored calls to action, short-form social cutdowns, and a written article—supported by a coordinated distribution strategy. This approach brought clarity, emotion, and relevance to CMC’s message and helped amplify its grantee initiatives across multiple channels.

Impact and Results: Multi-channel amplification through JFF, WorkingNation, and CMC platforms reached priority audiences across Colorado. Enhanced visibility positioned CMC as a statewide leader in workforce development and teacher education. The produced assets enabled CMC to effectively showcase the value and impact of its apprenticeship and education pathways to funders, school districts, and community stakeholders.

Awards and Nominations

The Studio’s inaugural campaign, Quality Jobs, created with Nation of Artists, achieved:

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Five Anthem Awards

Shorty Impact nomination

PR News Nonprofit Campaign
of the Year finalist

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Kristina Rosario

Head of Content and Impact Storyteller, JFF

Kristina leads editorial strategy, creative direction, and partner engagements with The Studio team to ensure every story resonates, inspires, and drives real-world impact.

Get in touch with Kristina: krosario@jff.org

Start Your Story With Us

Your work deserves national visibility. Your message deserves the right audience. Your impact deserves scale.

Let’s build a story that moves people—and moves systems.