Skip to content
Subscribe Donate
Press Release

Kicking Off Career Exploration in the Creative Economy

May 4, 2022

At a Glance

JFF’s partnership with Reebok, Yellowbrick, and APB culminates in student-created sneakers released online and in five cities.

Eugene So Managing Director
Practices & Centers Topics

Reebok, the iconic lifestyle brand, in partnership with Yellowbrick, an online education platform focused on the creator economy, sneaker and fashion specialty retailer APB, and Jobs for the Future (JFF), announced in a press release the completion of their first collaborative online education and mentorship program. The program concludes with the drop of a Reebok sneaker that was designed, produced, and marketed by three of the students involved in the program. The new sneaker, known as Duality, is now available on the APB website and in APB stores in Columbia, Greenville, and Charleston, South Carolina, and Tallahassee and Jacksonville, Florida.

This partnership and the Sneaker Essentials Course are based on an innovative model that engages individuals in industry-aligned learning pathways. The program has created opportunities for young people, opened up access to information and resources that they can use as they explore their career options, and provided participants with hands-on experience that led to the creation of a product that’s on the market and available to consumers today.

This model includes opportunities for learners to develop entrepreneurial skills, which can contribute to the national economy in several ways. For example, people who take an entrepreneurial approach to business not only create new products; they can also spur innovations that lead to further research, improve existing enterprise operations, and spark ideas and inspiration regarding new products and services that can drive social change.

Moreover, whether they go on to launch their own businesses or not, learners who study entrepreneurship develop valuable skills and personal traits—including resilience and the ability to think critically, solve problems, and communicate effectively—that serve them well throughout their careers.

At JFF, we partner with innovators that are building new models and solutions toward social and economic advancement. This program from Yellowbrick works not only because it helps people build skills through work-based learning and career exploration, but also because it makes an investment in the long-term growth of students through mentorship, social capital, and network connections that enable learners to access—and sustain—careers in high-growth sectors like creative industries.

Kristina Francis, Executive Director, JFFLabs

Read the Original Release
Read More

Related Content

In the News

JFF Joins Reebok to Kick Off Innovative Career Exploration Model for Creative Industry

By educating and developing talented young people and by connecting them directly with established designers and executives from our team, we’re able to expose them to the multiple career paths that exist within our incredible…

March 18, 2021

Career Navigation Technology That Workers and Our Economy Need

Career Navigation Technology 2020, our new market scan funded by Walmart Foundation and sponsored by Tyton Partners, focuses on the millions of workers too often overlooked or underserved by traditional approaches to career navigation. Learn…

September 29, 2020

Career and College Exploration Experiences: Planning for Success

This guide offers detailed information and resources to help you provide middle and high school students with opportunities to explore their options for the future through Career and College Exploration Experiences. This guide offers detailed…

January 4, 2019