After her mother was diagnosed with Alzheimer’s, Carrie Shaw struggled to explain to caregivers the exact nature of her mother’s visual impairment. Meanwhile, Shaw understood the potential of immersive tools in helping to bridge the gap between experience and understanding that exists between caretakers and patients. She saw virtual reality as a powerful tool that could cultivate understanding and empathy within those who care for people facing all types of conditions.

Her story and recent success as CEO and Founder of Embodied Labs, an ETF@JFFLabs portfolio partner, that uses VR to train healthcare professionals was featured in an article in the New York Times. The profile was published as part of the Fast Forward series, which examines technological, economic, social and cultural shifts that happen as businesses evolve.