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Closing the Gap

How to Build a Talent Pipeline Through CTE

August 21, 2025

At a Glance

Community college career and technical education (CTE) programs can help employers find skilled workers to fill critical roles. We offer practical tips for forming effective partnerships with CTE programs that meet real business needs.

Contributors Practices & Centers

Companies need talent now, but as AI and other technology rapidly reshape the workforce, many employers find it harder to source candidates with the technical and professional skills to fill critical roles. Partnering with community college career and technical education (CTE) programs offers a practical solution.

With more than 1.3 million graduates annually, CTE programs produce skilled candidates across various industries. Many employers already working with CTE programs report improved hiring outcomes, stronger talent pipelines, and better alignment with evolving business needs. A national employer survey found that 83% of businesses hiring from CTE programs saw improved bottom-line performance, and 84% said it became easier to find qualified talent.

Whether you’re just beginning to explore local partnerships or ready to deepen your involvement, CTE programs can offer your business a strategic advantage.

Since 2020, Jobs for the Future (JFF) has been at the forefront of working with employers to develop and implement successful CTE partnerships through the Talent of Tomorrow Fellowship, an opportunity funded by the ECMC Foundation for HR professionals to learn how to recruit skilled workers through community college partnerships and CTE programming. We’ve identified two key ingredients for success:

  • A strategic road map for talent partnership
  • A shared commitment to overcoming barriers

The most productive partnerships are strategic about why they partner, how they partner, and how they adapt to challenges. This approach leads to mutually beneficial outcomes, with students gainfully employed in quality jobs and employers filling critical roles that help their businesses thrive.

Still, even well-aligned partnerships face common roadblocks. Across each stage of the partnership life cycle, we’ve identified recurring challenges that can stall progress if not proactively addressed. Below, we outline those challenges from the employer perspective and offer practical solutions to help employers navigate barriers and sustain momentum.

Navigating the CTE Partnership Life Cycle: Common Barriers and Solutions

1. Discover: Identify talent gaps and explore local resources

  • Common Barrier: I don’t know where to start when trying to work with a community college. It’s hard to figure out who to contact or how the system works.
  • Solution: Start by contacting the college’s workforce or CTE program lead, dean of workforce development, career services office, or marketing team. They can help you identify the right point of contact and schedule an initial conversation. Local economic development organizations may also have existing connections to community colleges that you can leverage. Use the first conversation to learn about key decision makers and stakeholders, and begin building a stakeholder map to guide your outreach. Look for colleges that actively promote employer partnerships in their communications, which often signals a strong interest in collaboration. Review any existing partnership models that could inform your approach.

2. Co-Create: Design a mutually beneficial agreement

  • Common Barrier: Our industry is changing quickly, but higher education moves slowly. By the time a new program is approved, our needs may have already changed.
  • Solution: Approach the design phase with flexibility. Explore ways to engage through existing programs or activities while working toward your long-term goals. Bring faculty, curriculum designers, and college leadership into the discussion early. Be clear from the start about your hiring needs, goals, and timelines. Consider joining advisory groups or inviting faculty to visit your workplace to strengthen understanding and build relationships.

3. Activate: Launch and manage the partnership

  • Common Barrier: I see the value in CTE partnerships, but it’s hard to stay consistently involved when I’m juggling so many competing priorities.
  • Solution: Strong partnerships take time to develop. Start with small, focused pilots like job shadows, internships, or guest lectures. Capture early wins that build trust and support future efforts. Use these wins to build an internal business case for why additional organizational investment into CTE partnerships is necessary in the long term.

4. Optimize: Evaluate progress and adapt

  • Common Barrier: Our partnership loses steam when there’s no clear process for tracking progress or making changes. It’s even harder when no one on either side owns the relationship.
  • Solution: Assign a primary point of contact to manage the relationship, and schedule recurring partnership reviews (such as, quarterly or twice a year). Use a simple scorecard or shared dashboard to track metrics and drive shared accountability. Be clear about what success looks like and potential blockers.

5. Scale: Expand and sustain what works

  • Common Barrier: We want to support program development, but can’t take on the full cost. Community colleges often need more funding and resources than we can provide alone.
  • Solution: Explore creative ways to support growth. Partner with local workforce boards or tap into state funding initiatives to help offset costs. Consider offering subject matter experts from your team to teach part-time, with the college covering compensation and your organization offering flexible scheduling. This approach strengthens the partnership while ensuring programs stay aligned with industry needs.

CTE partnerships offer a practical solution to talent shortages, connecting employers with job-ready candidates while shaping the training programs that feed their pipelines. But strong partnerships require more than good intentions. They need clear goals, consistent communication, and a structured approach. Employers can turn one-time engagements into long-term strategies that deliver real business value by addressing common barriers early.

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