Event
September 29–October 1
ASU+GSV Summit
The profound and intertwined economic, racial, and public health challenges facing our country demand action.
For this year’s ASU GSV Summit, JFF called on business, education, investment, and technology leaders to seize this opportunity and collaborate in radically new ways to support our most vulnerable workers and families.
We hosted six sessions, on September 29 to October 1, that focused on action for leaders from across the education and workforce systems.



Session Details
Career Navigation Technology 2020: The Impact Potential of Investment
Session 1 of 2
For the well over half of American workers in entry-level or mid-skill jobs—especially the 86 percent who don’t have a college degree—the process of finding a job and building a career is chaotic, seemingly random, and ultimately broken. JFF’s new Career Navigation Technology 2020 market scan, developed in partnership with Tyton Partners with generous support from Walmart, shines a light on new innovations, trends, and opportunities that support workers, business talent needs, and the American economy.
In this session, leading investors will dive deep into the incentives and dynamics spurring investment in this complex marketplace, and highlight both the impact and business potential of worker-focused navigation technologies and tools.
Meet the Speakers

Maria Flynn
President and CEO, JFF

Maria Flynn
President and CEO, JFF
Maria Flynn is president and CEO of JFF, a national nonprofit that drives transformation in the American workforce and education systems. Maria’s commitment to JFF’s vision of economic advancement for all and her leadership in workforce policy have made her a national authority on the future of work, the role of technology in the labor market, career pathways for underserved individuals, and employer engagement. In 2018, Maria launched JFFLabs within JFF to bridge the traditional education and workforce systems with innovative approaches and technology-enabled solutions.
Before becoming CEO in 2016, Maria was JFF’s senior vice president and led the Building Economic Opportunity Group, helping entry-level workers advance to family-supporting careers while enabling employers to build and sustain a productive workforce. She also led JFF’s federal policy and advocacy strategies, which focus on advancing the educational needs of underserved Americans and developing a skilled workforce.
Before joining JFF in 2007, Maria was a member of the federal government’s Senior Executive Service in the U.S. Department of Labor, where she held several high-level positions involving employment, training, and research. At the DOL’s Employment and Training Administration, she oversaw the development of policies for training programs serving both young people and adults, supervised the agency’s research and evaluation strategy, and managed its $12 billion annual budget. She was a key driver of the Workforce Investment Act of 1998, the National School-to-Work initiative, and the Secretary’s Commission on Achieving Necessary Skills initiative.
A nationally recognized expert on workforce development, Maria speaks regularly at corporate and nonprofit events. These include the Council on Foreign Relations “Training for Twenty-First Century Jobs” panel, the SOCAP18 conference, the Fortune CEO Initiative, McKinsey & Company’s Consortium for Advancing Adult Learning & Development, the Poynter Institute, and the ASU GSV Summit. She was recognized by The Commonwealth Institute and The Boston Globe as CEO of one of the top 100 Women-Led Businesses in Massachusetts for 2018.
Maria has been a judge for the MIT Inclusive Innovation Challenge, MIT Solve, and the RSA’s Future Work Awards. She also served for several years on the board of the National Association of Workforce Boards. She is regularly interviewed in the media about the future of work and has been quoted in Bloomberg News, The Boston Globe, BuzzFeed, and Fast Company, among others.

Andrea Mainelli
Senior Advisor, Tyton Partners

Andrea Mainelli
Senior Advisor, Tyton Partners
Andrea joined Tyton Partners as a Senior Advisor in July 2015, bringing a wealth of strategic and operational executive-level experience in the for-profit and not-for-profit education worlds. She will be actively engaged in supporting existing client relationships, as well as identifying new opportunities for the Firm.
Andrea most recently worked for the College Board from 2010 to 2013, first as a consultant, then as a senior executive and key member of the leadership team where she was engaged in product strategy and go-to-market approaches, and led the US and International teams that were responsible for partnering with districts, states, foreign entities and higher education institutions to deliver College Board programs and services.
Prior to the College Board, Andrea spent nearly six years at Kaplan, Inc. in a variety of operating and strategy roles, culminating in CEO of Kaplan Financial and Real Estate, a division that delivered classroom, online and hybrid training, test prep and professional development to individuals who required certifications and continuing education to enter, practice and succeed in their professions. During her tenure, she oversaw the division’s growth and expansion strategy as well as all of its operations, leading the acquisition and integration of more than ten training companies and multiple new product initiatives, including the launch of its online education efforts.
Andrea has extensive experience working with for-profit and not-for-profit organizations on strategy and leadership engagements, and has served on and assisted both for-profit and not-for-profit Boards of Directors. She holds an AB in Social Studies, with a focus in international relations, from Harvard-Radcliffe Colleges, and an MBA from the Harvard Business School.

Rusty Greiff
Executive-in-Residence & Senior Advisor, JFF

Rusty Greiff
Executive-in-Residence & Senior Advisor, JFF
Rusty is a nationally recognized senior executive, policy advisor, entrepreneur, impact investor and thought leader with over 20-years of leadership experience in launching, scaling and innovating global digital learning, social impact, Higher Education and workforce development organizations, nonprofits, and businesses with global governments, institutions, and technological, non-profit and corporate partners.
He most recently served on the senior leadership team at 2U, Inc. (TWOU) a global digital Higher Education and life-long learning company as the Senior Vice President, U.S. & Global Program Management where he worked directly with university Presidents, Provosts, Chancellors and Deans while overseeing a global senior team in launching and scaling online graduate and undergraduate degrees, and certificate programs with over 40 universities and 75 degree programs including Harvard, MIT, Oxford, Yale, Georgetown, Vanderbilt, London School of Economics, Northwestern University and the University of North Carolina. Rusty also served on the senior team and managed growth strategy, curriculum development and revenue for GetSmarter, 2U’s life-long learning, short-course professional pathways business.
Prior to joining 2U, Rusty was on the executive team and served as Managing Director and General Partner of 1776 Global Innovative Incubator and Venture Fund. Based in DC but working across 1776’s labs in SF, NYC, Tel Aviv, and Dubai, Rusty ran 1776’s global Future of Learning and Work innovation practice and seed fund with universities, foundations, impact funds, corporate and over 2000 start up partners. Rusty and his team invested in 25 start-up companies - including Guild Education, mPower, Yellowbrick, RideScout, Twiga, EdSurge, Fluent City, Aquicore, and HopSkipDrive. Previously, Rusty served as co-Founder and Chief Strategy Officer of SF-based Learnist, one of the fastest growing social learning content and curriculum companies in the country with over 25 million global users in its first 20 months. With the same management team, Rusty was a co-Founder and Board Members of Grockit, a pioneering social and adaptive learning test prep company serving over 10 million students globally that was successfully sold to Kaplan, Inc. in August 2013.
Before joining Grockit and Learnist, Rusty held President/GM operating positions with Educate, Inc. one of the largest supplemental education companies in the U.S., including Sylvan Learning and Catapult Learning serving over 100,000 students in 35 states, partnering with thousands of school districts in mostly underserved, at-risk communities.
Before entering the private sector, Rusty served in the Clinton Administration’s Corporation for National and Community Service launching the AmeriCorps program - a $650M government startup that has served over 1 million members, and provided over $3B in education scholarships for students and adult learners over the past 25 years. He also served as an education and technology Policy Advisor for Senator John Kerry and the Minority Leadership Office in the Democratic Senate Policy Committee.
As founder and principal of the eQ group, Rusty currently advises university Provosts and Deans on digital and hybrid life-long learning and professional pathway programs and serves as a senior advisor for private and publicly traded workforce innovation, edtech companies, foundations, and nonprofits. He has advised the Department of Education during the Clinton Administration and Obama Administration on various school success, student access, education, technology and career readiness issues. He has participated in White House conferences and committees related to Higher Education innovation, social entrepreneurship and community impact. Rusty speaks often as a keynote or panelist at global innovation conferences on education, social entrepreneurship, impact investing, disruptive learning and global public-private partnerships.
He has authored op-eds, articles and/or been quoted in publications including the Wall Street Journal, New York Times, the Boston Globe, Inside Higher Ed, The Chronicle of Higher Education, and he has appeared on national media including C-SPAN, and broadcast and network news programs. Rusty received his B.A. at Washington University, St. Louis with Phi Beta Kappa, magna cum laude honors and an MBA at Harvard University. He was a Coro Leadership Fellow in New York City and studied at the London School of Economics.

Brynt Parmeter
Senior Director, Military & STEM Programs, Walmart

Brynt Parmeter
Senior Director, Military & STEM Programs, Walmart
Brynt is currently Senior Director of Military & STEM Programs for Walmart. He also currently serves as a Civilian Aide to the Secretary of the Army and is a Board Member for a National Science Foundation project on the Future of Work.
Prior to joining the private sector, Brynt served over 20 years as an Infantry Officer in the U.S. Army rising to the rank of colonel. During his time in uniform, he served in a wide variety of operational positions in the US, Europe, the Middle East, and Asia, to include 39 months in Iraq between 2004 and 2009 where he earned the Combat Infantry Badge and three bronze star medals.
After leaving the Army, Brynt served as a principal and then partner for BMNT, a technology based consulting firm in Palo Alto, CA; as a Science & Technology Policy Fellow for the U.S. Department of Energy in Washington, DC; as a Co-Founder & CEO of Call Sign Coffee, an e-commerce coffee roasting company in San Jose, CA; as a Co-Founder and Director of Workforce Development, Education, and Training for NextFlex, a National Manufacturing Innovation Institute in San Jose, CA; and as a member of the Silicon Valley Workforce Development Board, work2future.
He and his wife live in Bentonville, Arkansas. Their daughter is a Soldier in the US Army and their son is a student at the University of Tennessee.

Betsy Bland
VP and Managing Director, Workday

Betsy Bland
VP and Managing Director, Workday
Betsy Bland joined Workday Ventures in 2020 as a VP and managing director. Prior to this, she served as a vice president responsible for Corporate Strategy, where she focused on high-impact strategies supporting Workday growth and scale selling into the office of Finance and Procurement. Before moving into Corporate Strategy, Betsy was also the strategy and product leader for the Workday Financial Management and Spend Management portfolio. During this time, she helped grow the customer base by over 350 percent and establish Workday Financial Management as a Leader in the Gartner Magic Quadrant. Betsy brings more than 20 years of experience in strategy, marketing, and product management for both enterprise applications and application middleware. She joined Workday in 2010 as vice president of Product and Customer Marketing, and later led strategy for vertical markets. Before joining Workday, Betsy served as the vice president of industry and product marketing at Intacct Corp., a SaaS-based financial management and accounting solution provider for small and midsize businesses. She has also held product-focused positions at BEA Systems, RSA Security, and PeopleSoft. Betsy holds a Master of Business Administration degree and a bachelor’s degree in human biology from Stanford University.
Career Navigation Technology 2020: Innovators on the Leading Edge
Session 2 of 2
For the well over half of American workers in entry-level or mid-skill jobs—especially the 86 percent who don’t have a college degree—the process of finding a job and building a career is chaotic, seemingly random, and ultimately broken. JFF’s new Career Navigation Technology 2020 market scan, developed in partnership with Tyton Partners with generous support from Walmart, shines a light on new innovations, trends, and opportunities that support workers, business talent needs, and the American economy.
In this session, we continue our previous conversation with investors, and speak with leading innovators to highlight important advances in worker-focused career navigation technology. We’ll discuss how empowering all workers with the best career navigation tools is good for business and can help power the American economy.
Meet the Speakers

Alex Swartsel
Deputy Director, Acceleration, JFF

Alex Swartsel
Deputy Director, Acceleration, JFF
Alex Swartsel is deputy director of acceleration at JFFLabs. In that role, she helps build and grow JFF’s emerging Impact Accelerator, which is transforming U.S. workforce and education systems by expanding access to innovative technologies that have the potential to revolutionize how Americans work and learn.
Alex’s work encompasses program design, strategy, management, business and partner development, operations, and human capital.
Before joining JFF, Alex served as chief of development, finance, and external affairs for Teach for America’s Washington, DC, region, a role in which she oversaw fundraising, finance, and communications for a 22-person team supporting more than 3,000 educators and leaders.
Earlier in her career, she served as a senior advisor to U.S. Sen. Elizabeth Warren, co-designed global strategic planning at the Motion Picture Association, and built and led the communications team for then-first-term U.S. Senator Sheldon Whitehouse.
Alex chairs the board of directors of Capital City Symphony. She is also a longtime member and current chorus president of the Choral Arts Society of Washington.

Josh Jarrett
Executive Chairman, Skill Up Coalition

Josh Jarrett
Executive Chairman, Skill Up Coalition
Josh Jarrett is an experienced innovator and executer at the intersection of higher education and employment. He has built products, programs and relationships that have helped hundreds of thousands of people successfully earn degrees and secure meaningful work.
Josh is the Executive Chair of the SkillUp Coalition, a new nonprofit effort to help millions of frontline workers displaced by COVID-19 get re-skilled and re-employed in high-growth industries. Previously, Josh served as Strategic Advisor at RMIT University and co-founded two companies in the education-to-employment space: InStride, a network of universities and corporations providing career-boosting degrees and credentials to employees, and Koru, an industry-leading predictive hiring solution enabling Fortune500 clients like Citigroup, Oracle and Barclays to diversify their campus hiring.
Josh was also a founder of the higher education program at the Bill & Melinda Gates Foundation. He led the innovation portfolio of investments, including learning analytics, interactive courseware, online/blended learning and competency-based learning. Earlier in his career, Josh served as a consultant at McKinsey & Company, Product Manager at Enkata Technologies and business planning consultant for the National Park Service.
Josh serves on the board of the Monterrey Institute for Technology in Education and on the Alumni Advisory Board of the Bill & Melinda Gates Foundation. He is a graduate of Dartmouth College, and he holds a graduate degree in business from the Harvard Business School.

Adam Roseman
Co-Founder & CEO, Steady

Adam Roseman
Co-Founder & CEO, Steady
Adam Roseman is an advocate of today‘s hourly and gig workers. His knowledge of the consumer and media industries elevates the profile of today’s American worker seeking a life of reliable income and long-term financial stability.
Adam has cultivated a passionate team to build Steady, which aims to help millions of Americans realize their income potential in a changing work environment. Under his leadership, the company has raised $39M in funding and is helping more than 2M users find work that will help that plan for today and tomorrow.

Frederick Goff
Founder & CEO, Jobcase

Frederick Goff
Founder & CEO, Jobcase
Fred Goff is founder and CEO of Jobcase, Inc., the only social media platform dedicated to empowering and advocating for the world’s workers. He has emerged as a leading voice on issues related to the future-of-work, "people-first" technology, equal access to opportunity, and AI impacts on labor. Today, Jobcase has a community of more than 110 million registered members, and is establishing itself as the platform for amplifying the voices and needs of the American workforce.
Fred holds a BS in Economics and MS in Public Policy and Management from Carnegie Mellon University, and an MS in Management of Technology from MIT.

Chris Motley
Founder & CEO, Mentor Spaces

Chris Motley
Founder & CEO, Mentor Spaces
Chris Motley is the Founder & CEO of Mentor Spaces, a virtual mentorship company for early career Black and Latinx professionals that helps companies scale their diversity and inclusion efforts while advancing the careers of underrepresented minorities. The platform, which is currently used by more than 10,000 emerging Black and Latinx leaders, allows corporate mentors to communicate with prospective employees in career interest-based groups making it easier for companies to find, hire and retain diverse talent. Prior to founding Mentor Spaces, Chris spent 6 years as an EVP at 1888 Mills, a global textile manufacturer, where he led its expansion into Ghana, Africa and built its $50mm Apparel Division. Previously, Chris spent 4 years at Goldman Sachs as a Commodities and Interest Rate Products trader. He is a graduate of Columbia University with a B.A. in History, and the Kellogg School of Management, with a MBA in Entrepreneurship.
A Better Approach to Layoffs: How Companies are Turning Harsh Realities Into New Opportunities
Nearly 40 million people have been laid off as a result of COVID and related shutdowns. The economic impact has been staggering for individuals and their families, and it has forced companies’ talent leaders to make some of the most challenging choices of their careers.
Like so much of what we’re collectively facing this year, layoffs are a harsh reality. Can they be better? Can we make the moment people exit a job into a moment of opportunity?
We can. And, innovating companies are leading the way. Join us to hear who’s driving innovation and impact through “ethical offboarding”. Together, we’ll explore approaches to downsizing that improve the future economic prospects of former employees, fostering long-term employee performance, engagement, and loyalty. This session will equip talent leaders with a tactical roadmap to tackle a difficult talent challenge in a way that helps former employees, businesses, and communities recover stronger from this crisis.
Meet the Speakers

Cat Ward
Managing Director, JFF

Cat Ward
Managing Director, JFF
Cat Ward is managing director of JFFLabs. She leads JFF’s efforts to engage the private sector as a strategic force for good.
Cat founded and manages JFF’s Corporate Action Platform and Advisory Services practice. She leads a team that advises companies on envisioning, developing, and implementing strategies that are good for multiple stakeholders—including workers, businesses, and communities.Cat is an experienced leader who has worked across the private, nonprofit, and public sectors. Before joining JFF, she ran Taproot Foundation’s corporate advisory practice, leading a team that worked with prominent companies to create strategies that drive social impact and develop talent.
Earlier in her career, she worked at the New York City Department of Small Business Services, where she led efforts to create jobs and help people advance. She started her career in New York City theater as a director, producer, and educator.
Cat is a frequent speaker on the topics of strategic corporate talent management, effective corporate social impact strategies, and cross-sector partnership.

Ellie Bertani
Senior Director, Associate Experience, Walmart

Ellie Bertani
Senior Director, Associate Experience, Walmart
Ellie Bertani is Senior Director of Learning within Walmart US, responsible for leading strategy and operations for learning & development, including design and delivery of our US corporate upskilling programs (Home Office Academy) and our Walmart Inc. educational benefits and reskilling program (Live Better U). She works with the senior leadership team to develop Walmart’s long-term strategy to prepare talent for future growth roles within Walmart and beyond. She has worked within the US People team since August 2014. Ellie joined Walmart in July 2013 after receiving her Master of Public Administration from Harvard’s Kennedy School of Government and her MBA from MIT Sloan School of Management. Her professional career has included fifteen years of experience in the nonprofit, public, and private sectors, including positions with the Bill and Melinda Gates Foundation, the U.S. State Department, Third Sector Capital Partners, and Rotary International. She loves comedy, karaoke, and being kept on her toes by her husband and three crazy boys.

Jon Kaplan
Senior Advisor, JFF; co-author of “A Better Approach to Layoffs”; former CLO of Discover Financial

Jon Kaplan
Senior Advisor, JFF; co-author of “A Better Approach to Layoffs”; former CLO of Discover Financial
Jon Kaplan is a senior executive and thought leader in learning and development. He is the founder and principal of Corvantus Consulting, a L&D consulting firm with a focus on creative L&D solutions for corporations, universities, and individual consumers. Until mid-2019, he was Chief Learning Officer at Discover Financial Services, At Discover, Jon led a company-wide upskilling initiative that received industry-wide acclaim.
Jon was profiled in the April 2019 edition of Chief Learning Officer Magazine as the cover story on embedding “humanity and humility” in corporate learning programs. Jon has recently been quoted in the Wall Street Journal, Forbes, Fortune, and CNN Money.
Jon’s professional mission is “to expand economic opportunity through inspired learning.” He has a bachelor’s degree in International Relations from Stanford University, a masters degree in International Policy from Stanford University, and an MBA from the Haas School of Business at the University of California at Berkeley.

Hamoon Ekhtiari
Founder & CEO, FutureFit AI

Hamoon Ekhtiari
Founder & CEO, FutureFit AI
Hamoon is the Founder & CEO of Audacious Futures, a global launchpad for bold innovation re-imaging the future at the intersection of technology, humanity, and philosophy. Previously, he was the Director of Strategy and Innovation for the Executive Vice President at a $30B telecom and technology company. Prior to that, Hamoon was the Founding Director of Studio [Y], a leadership and innovation academy at MaRS, Canada’s largest innovation hub. He has also founded a social enterprise which raised $1M in its first year, helped build Deloitte’s consulting business in the Caribbean, and taught as adjunct faculty. Hamoon is a member of the Governor General’s Canadian Leadership Conference, an AdR Fellow at University of Cambridge, a recipient of University of Waterloo’s Alumni Achievement Medal, and a Canada Millennium Scholar. He is passionate about unlocking the potential of people, organizations, and societies to re-imagine and invent the future.
The Challenge of Change: Sparking Innovation in the U.S. Workforce System
How can we expand opportunity for learners and workers with radically new approaches to upskilling, career navigation, and learning supports? Join panelists from JFF, New Profit, MIT Solve, and XPRIZE to learn more about how they’re bringing together diverse groups of entrepreneurs, workforce professionals, and nonprofit leaders to rapidly upskill and reimagine how the U.S. approaches workforce development in this moment of massive change.
Meet the Speakers

Josh Copus
Director, JFF

Josh Copus
Director, JFF
Josh Copus is a director at JFFLabs and currently leads the AWAKE Initiative. He began his work at JFFLabs as an entrepreneur in residence examining the use of data and new technologies in the U.S. workforce system. In his current role, Josh builds on that base of knowledge and develops strategies for JFF to lead workforce systems as they prepare for the future of work.
Before joining JFF, Josh was the chief operating officer of the National Association of Workforce Boards in Washington, DC. He has also worked at the Three Rivers Workforce Investment Board, the Pittsburgh Technology Council, and a regional consulting firm in southwestern, Pennsylvania.
Whether serving as a national advisor helping people navigate the worlds of workforce development, emerging technologies, and public policy or working locally as an implementer, he pushes for practical solutions that drive progress. Josh is a national speaker on topics such as workforce development and how technology is reshaping education, business, and work.

Dr. Angela Jackson
Partner, New Profit

Dr. Angela Jackson
Partner, New Profit
Dr. Angela Jackson leads New Profit’s Future of Work Initiative, which seeks to close the career-readiness gap for Americans from low-income backgrounds. Angela’s career started in the private sector leading business development for organizations like Viacom and Nokia. While working internationally, she began to wonder: if multinational companies can deliver their products consistently and with quality at scale, what would it take to deliver social interventions like education and health in a similar manner?
She began to tackle this question by founding Global Language Project, a social venture that aimed to transform how we prepare students with skills to succeed in a global economy and workforce. Angela completed a Doctoral degree at Harvard University, where her focus was on this question, along with the role of scale and strategic capital deployment and philanthropy in systems change initiatives.
Angela’s work with New Profit allows her to marry her research interests with practice. She currently leads New Profit’s $15M Future of Work global fund to invest in entrepreneurs and companies developing innovative technical solutions to upskill low-income and entry-level workers at scale. Angela recently launched a $6 million Future of Work Grand Challenge, powered by XPRIZE and MIT Solve, to rapidly reskill 25,000 displaced workers into living-wage jobs in the next 24 months.
Her work and writing has been featured in CNN, Huffington Post, Chicago Tribune and Harvard Business Review. You can read her thoughts on the intersection of race and the Future of Work on Medium and follow her on Twitter at @angjack.

Patrick Diamond
Manager, Strategic and Partner Programs, MIT Solve

Patrick Diamond
Manager, Strategic and Partner Programs, MIT Solve
Patrick Diamond (he/him) is Manager, Strategic and Partner Programs and Lead for the Global Surgical Training and Reimagining Pathways to Employment Challenges at MIT Solve. In these roles, he implements strategies that support innovators who are working to improve the health and economic well-being of communities around the world. He believes that technology is a vital tool in the global campaign for equity in health.
Patrick joined MIT Solve in 2017 to build a community of diverse health stakeholders around the common goal of supporting global health innovators. His work involves facilitating design thinking workshops, developing a pipeline of diverse innovators, communicating insights into emerging health and workforce trends, advising ambitious innovators, and building operational efficiencies needed to sustain Solve’s own rapid growth.
Previously, he managed partnerships at a community health center in Baltimore, Maryland that provides integrated health care services to people experiencing homelessness. This work inspired him to achieve a graduate degree focused on public policy and health innovation.
Patrick grew up in Maine and is the proud grandson of a lobsterman. Patrick is a lifelong fan of Carl Sagan and continues to be motivated by his enduring optimism. He earned his Bachelor of Arts in Global Studies from Loyola University Maryland, and a master’s degree focused on public policy and health innovation from the University of Pennsylvania.

Anousheh Ansari
CEO, XPRIZE

Anousheh Ansari
CEO, XPRIZE
Anousheh Ansari is CEO of the XPRIZE Foundation, the world’s leader in designing and operating incentive competitions to solve humanity’s grand challenges. Ansari, along with her family, sponsored the organization’s first competition, the Ansari XPRIZE, a $10 million competition that ignited a new era for commercial spaceflight. Since then, she has served on XPRIZE’s Board of Directors.
Prior to being named CEO of XPRIZE, Ansari served as the CEO of Prodea Systems, a leading Internet of Things (IoT) technology firm she co-founded in 2006, and continues to serve as the executive chairwoman. She captured headlines around the world when she embarked upon an 11-day space expedition, accomplishing her childhood dream of becoming the first female private space explorer, first astronaut of Iranian descent, first Muslim woman in space, and fourth private explorer to visit space.
Ansari serves on the World Economic Forum’s (WEF) Global Future Council and has received numerous honors, including the WEF Young Global Leader, Ellis Island Medal of Honor, and STEM Leadership Hall of Fame, among others. She is a UNESCO Goodwill Ambassador and serves on the board of Jabil and Peace First, as well as several other not-for-profit organizations focused on STEM education and youth empowerment.
Ansari also co-founded The Billion Dollar Fund for Women, announced in October 2018 at the Tri Hita Karana (THK) Forum on Sustainable Development in Bali, with a goal of investing $1 billion in women-founded companies by 2020.
She published her memoir, My Dream of Stars, to share her life story as inspiration for young women around the world.
Ansari holds a bachelor’s degree in electronics and computer engineering from George Mason University, a master’s degree in electrical engineering from George Washington University; and honorary doctorates from George Mason University, Utah Valley University, and International Space University.
Impact Investing in a Time of Crisis
Crisis calls for innovation. The public health crisis and economic shock brought on by the COVID-19 pandemic—and the acute impact the upheaval on both fronts has had on the most vulnerable members of our society—calls for innovation now in this time of great economic stress. During this time, economic inequalities and disparities will likely deepen and leave millions more without access to quality employment opportunities. This is a momentous challenge. But it also represents a significant opportunity to have a meaningful social impact by investing in technologies and solutions that help underserved adults develop valuable skills and gain access to meaningful work.
Meet the Speakers

Rusty Greiff
Executive-in-Residence & Senior Advisor, JFF

Rusty Greiff
Executive-in-Residence & Senior Advisor, JFF
Rusty is a nationally recognized senior executive, policy advisor, entrepreneur, impact investor and thought leader with over 20-years of leadership experience in launching, scaling and innovating global digital learning, social impact, Higher Education and workforce development organizations, nonprofits, and businesses with global governments, institutions, and technological, non-profit and corporate partners.
He most recently served on the senior leadership team at 2U, Inc. (TWOU) a global digital Higher Education and life-long learning company as the Senior Vice President, U.S. & Global Program Management where he worked directly with university Presidents, Provosts, Chancellors and Deans while overseeing a global senior team in launching and scaling online graduate and undergraduate degrees, and certificate programs with over 40 universities and 75 degree programs including Harvard, MIT, Oxford, Yale, Georgetown, Vanderbilt, London School of Economics, Northwestern University and the University of North Carolina. Rusty also served on the senior team and managed growth strategy, curriculum development and revenue for GetSmarter, 2U’s life-long learning, short-course professional pathways business.
Prior to joining 2U, Rusty was on the executive team and served as Managing Director and General Partner of 1776 Global Innovative Incubator and Venture Fund. Based in DC but working across 1776’s labs in SF, NYC, Tel Aviv, and Dubai, Rusty ran 1776’s global Future of Learning and Work innovation practice and seed fund with universities, foundations, impact funds, corporate and over 2000 start up partners. Rusty and his team invested in 25 start-up companies - including Guild Education, mPower, Yellowbrick, RideScout, Twiga, EdSurge, Fluent City, Aquicore, and HopSkipDrive. Previously, Rusty served as co-Founder and Chief Strategy Officer of SF-based Learnist, one of the fastest growing social learning content and curriculum companies in the country with over 25 million global users in its first 20 months. With the same management team, Rusty was a co-Founder and Board Members of Grockit, a pioneering social and adaptive learning test prep company serving over 10 million students globally that was successfully sold to Kaplan, Inc. in August 2013.
Before joining Grockit and Learnist, Rusty held President/GM operating positions with Educate, Inc. one of the largest supplemental education companies in the U.S., including Sylvan Learning and Catapult Learning serving over 100,000 students in 35 states, partnering with thousands of school districts in mostly underserved, at-risk communities.
Before entering the private sector, Rusty served in the Clinton Administration’s Corporation for National and Community Service launching the AmeriCorps program - a $650M government startup that has served over 1 million members, and provided over $3B in education scholarships for students and adult learners over the past 25 years. He also served as an education and technology Policy Advisor for Senator John Kerry and the Minority Leadership Office in the Democratic Senate Policy Committee.
As founder and principal of the eQ group, Rusty currently advises university Provosts and Deans on digital and hybrid life-long learning and professional pathway programs and serves as a senior advisor for private and publicly traded workforce innovation, edtech companies, foundations, and nonprofits. He has advised the Department of Education during the Clinton Administration and Obama Administration on various school success, student access, education, technology and career readiness issues. He has participated in White House conferences and committees related to Higher Education innovation, social entrepreneurship and community impact. Rusty speaks often as a keynote or panelist at global innovation conferences on education, social entrepreneurship, impact investing, disruptive learning and global public-private partnerships.
He has authored op-eds, articles and/or been quoted in publications including the Wall Street Journal, New York Times, the Boston Globe, Inside Higher Ed, The Chronicle of Higher Education, and he has appeared on national media including C-SPAN, and broadcast and network news programs. Rusty received his B.A. at Washington University, St. Louis with Phi Beta Kappa, magna cum laude honors and an MBA at Harvard University. He was a Coro Leadership Fellow in New York City and studied at the London School of Economics.

Yigal Kerszenbaum
Managing Director, ETF@JFFLabs

Yigal Kerszenbaum
Managing Director, ETF@JFFLabs
Yigal Kerszenbaum is JFF’s managing director for innovative finance, a role in which he will oversee the organization’s investment strategy. He was the founder and managing director of the Employment Technology Fund (ETF), which is now ETF@JFFLabs.
An expert in impact investing, Yigal’s goal in managing ETF@JFFLabs is to support entrepreneurs who develop technology solutions to train and upskill low-income and lower-skill adults and connect people from underserved communities with employment opportunities.
Yigal has executed more than $120 million worth of transactions in impact investments in the United States, Latin America, Europe, Asia, and sub-Saharan Africa.
Before founding ETF, he worked at the Rockefeller Foundation, where he managed a global portfolio of 25 impact and program-related investments that was valued at more than $60 million.
Earlier in his career, Yigal was an investment professional on the private equity team at Developing World Markets, an impact investment fund manager focused on inclusive finance.
Before that, he worked at 57 Stars, a $2 billion private asset manager focused on private equity partnerships in emerging markets. He started his career as an entrepreneur, founding a language school in Córdoba, Argentina.

Kristina Francis
Partner, The Marathon Fund

Kristina Francis
Partner, The Marathon Fund
Kristina Francis is a Partner with The Marathon Fund, the funds objective is to capitalize on the early-stage capital void for underrepresented entrepreneurs in unique areas of technology innovation across the following industries: finance, education, healthcare, government, and media. Kristina is a passionate growth driver and change agent with nearly 20 years of experience generating, retaining, and accelerating business across Federal, State, commercial, and non-profit environments. Ms. Francis also founded EsteemLogic, an Information Technology Consulting firm where she leads transformation programs and provides social marketing and creative acquisition support for technology consulting and software businesses expanding into the government space. Ms. Francis is Board Chair of Black Girl Ventures, Venture Committee member for Vinetta Project, Co-host on the Get Found Get Funded podcast, Member Pipeline Angels, and mentor to tech/mobile/SAAS start-ups. Ms. Francis received her BA from Georgetown University in Psychology and MS from George Washington University in Information Systems Management. Ms. Francis is passionate about education, equity, empowerment, and innovation.

Jessica Haselton
Director, ECMC Foundation

Jessica Haselton
Director, ECMC Foundation
Jessica Haselton leads Education Innovation Ventures, the Foundation's program-related investment program. Jessica has a broad background in grantmaking, social enterprise, impact measurement and impact investing. Prior to joining ECMC Foundation, Jessica was a partner at TriLinc Global, an investment management firm that makes impact investments in small and medium enterprises in developing economies, where she managed investor relations, corporate social responsibility and corporate communications for the firm.
Jessica came to TriLinc Global after conducting a post-graduate fellowship at the Clinton Foundation, where she led the development of an impact measurement system and produced key performance indicators for the organization's members to use in tracking and reporting on the performance of their social and environmentally focused work. She has worked with multiple nonprofit organizations, spanning Southern California, Washington, DC, and Southeast Asia. Jessica holds an MBA with an emphasis in social entrepreneurship from the USC Marshall School of Business, and a BA in political science from the University of Michigan, Ann Arbor.

Carrie Shaw
CEO, Embodied Labs

Carrie Shaw
CEO, Embodied Labs
Carrie Shaw works at the intersection of health education and virtual reality storytelling. She is the CEO and founder of Embodied Labs, an immersive training and wellness platform for professional and family caregivers. After graduating from UNC Chapel Hill with a B.S. in Public Health, Carrie spent 2 years working as a Health Education Peace Corps volunteer in the Dominican Republic where she fell in love with the way visual communication tools have the unique potential to cross cultural, language, and education barriers. Following that time, Carrie worked as her mother's primary caregiver, who's diagnosis of Early Onset Alzheimer's disease opened Carrie's eyes to the needs of caregivers and the aging services workforce. Carrie holds a Master's of Science in Biomedical Visualization and her work has been featured by The New York Times, Oprah Magazine, The Wall Street Journal, Forbes, The History Channel, and CBS National TV show, The Doctors.
Lions and Tigers and Debt, Oh My! Trends in Innovative Finance
Strides are being made to address crippling student debt through innovative finance models. Hear from leaders in the field about the trends playing out amidst a backdrop of policy and practical dynamics.
Meet the Speakers

David Soo
Chief of Staff, JFF

David Soo
Chief of Staff, JFF
David Soo is JFF’s chief of staff.
Based in JFF’s Washington, DC, office, David works closely with CEO Maria Flynn to provide strategic and programmatic leadership for key initiatives across JFF and JFFLabs. His work includes the design, development, and incubation of initiatives supporting JFF’s mission of accelerating the alignment and transformation of the American workforce and education systems to ensure access to economic advancement for all.
Before joining JFF, David spent more than seven years as a senior policy advisor at the U.S. Department of Education. He was a key architect of the department’s higher education innovation agenda during the Obama administration and later served in the Office of the Secretary’s Office of Educational Technology. Some key policies and projects he worked on yielded new and refreshed federal initiatives, including the EQUIP pilot program, the First in the World grant program, and the Higher Ed Ecosystem Challenge. He also led a series of meetings convened by the U.S. Department of Education and the Obama White House to promote innovation.
David has appeared on NPR, the PBS News Hour, and Federal News Radio, and he has been quoted by Inside Higher Ed and U.S. News & World Report. He has spoken at events at the White House, the Aspen Institute, the National Academies of Sciences, Engineering, and Medicine, ASU+GSV Summit, SXSW EDU, Educause, the American Association of Colleges and Universities, and LearnLaunch. He is also a senior scholar at Georgetown University’s Center for New Designs in Learning.

Lexi Barrett
Associate Vice President, JFF

Lexi Barrett
Associate Vice President, JFF
Lexi Barrett is an associate vice president at JFF. She leads JFF’s state and federal policy efforts.
Lexi’s work focuses on advancing nonpartisan, practice-informed public policy that supports economic advancement. She leads a team of policy experts who synthesize research, evidence, and input from practitioners and policymakers at the local, regional, and state levels to inform critical national policy debates.
Before joining JFF, Lexi spent nearly a decade in public service at the federal level. She worked on Capitol Hill for six years as a legislative assistant to Sen. Richard Durbin of Illinois, working on education policy issues. She also worked as a policy advisor in the Office of Elementary and Secondary Education at the U.S. Department of Education, and then served as a senior policy advisor on the Domestic Policy Council at the White House, helping to shape and advance President Obama’s early education and K-12 education agenda.
Lexi speaks on issues related to federal and state policy. Her talks focus on understanding and engaging in policy change, and the topics she covers include the content of federal legislation, trends in policy development, and political analysis.

Brooke Valle
Chief Strategy and Innovation Officer, San Diego Workforce Partnership

Brooke Valle
Chief Strategy and Innovation Officer, San Diego Workforce Partnership
Brooke Valle serves as the San Diego Workforce Partnership’s Chief Strategy and Innovation Officer. In this role, Brooke leads the organization’s strategic planning, national partnerships, and advocacy efforts as well as the incubation of innovative financing approaches. Brooke is also the Chief Executive Officer for Workforce Ventures, a missionally aligned organization focused on using innovative financing to close the equity gap in San Diego. Prior to her time at the Workforce Partnership, Brooke served as a strategy and operations consulting leader for the federal government where she helped agencies implement innovative approaches to solving some of the toughest challenges in areas such as consular affairs, international law enforcement, narcotics and the intelligence community. Brooke also served as the Associate Director for Deloitte’s Latin American operations where she led strategic initiatives including business process re-engineering, new market entry, and acquisitions across 15 countries. Brooke has a Master’s Degree from The George Washington University in International Relations and an undergraduate degree from Ashland University in Spanish and International Affairs. Brooke is also PMP certified.

H. Kay Howard
Director, Third Sector Capital Partners

H. Kay Howard
Director, Third Sector Capital Partners
As a Director based out of Third Sector’s Boston office, H. Kay supports government and nonprofit partners to leverage data, build feedback loops, and develop incentive structures that drive resources to improve education and employment outcomes in historically underserved communities. H. Kay manages Third Sector’s work locally in Massachusetts to link public benefits data statewide and to implement outcomes-based approaches for economic mobility programs. She also oversees the Pay for Success in Higher Education national cohort.
Prior to joining Third Sector, H. Kay worked at Civic Consulting Alliance, a public sector consulting firm in Chicago, where she led a project to redesign Cook County Central Bond Court in order to promote fairer bond-setting. H. Kay also spent five years on the operations and programs teams of The Partnership Schools, a nonprofit school management organization in New York City. There, she trained and coached school-based Operations Managers to streamline the business aspects of running elementary schools. She also managed the six Partnership Schools’ after-school and scholarship programs.
H. Kay graduated Phi Beta Kappa from Middlebury College with a B.A. in English literature and religion. She also holds an M.B.A. from Kellogg School of Management with a concentration in Finance and was recognized as a McGowan Fellow and Youn Impact Scholar. When not working to improve education and economic mobility outcomes, H. Kay enjoys running, hiking, snowboarding, and generally exploring the outdoors with her husband and miniature schnauzer, who is named after their favorite Middlebury College dining hall.