Daniel Obregon is vice president of Marketing & Communications at JFF. He leads the program marketing, strategic communications, events, marketing operations, and creative services teams.

His skills and areas of expertise include:

• Strategic communications
• Go-to-market planning
• Brand strategy
• Product positioning
• Digital marketing

Before joining JFF, Obregon led marketing, communications, and brand initiatives at Common App, a national nonprofit organization dedicated to access, equity, and integrity in the college admissions process. He oversaw the organization’s rebranding, supported expansion into new markets, and led several product launches. He’s also held various marketing, communications, and product leadership roles at early-stage startups and publicly traded education technology companies focused on education and career navigation.

Educational background:

• Bachelor’s degree in journalism, University of Maryland
• Master’s degree in communication, American University, Washington, DC